Best German photographer known for his color photographs immensely from landscapes and architecture he is the author of the most expensive photograph in history, “99 Cent”, which sold for 3.3 million dollars at auction. Gursky studied in Düsseldorf under the influence of Bernd and Hilla Becher, be well versed in the techniques of traditional and tradition of documentary photography. But in the mid-nineties, with the advent of digital image processing, Gursky is to leave many of the rules of documentary photography and embrace new technology to add a new and unique dimension to his work.
Although Gursky was never completely abandoned the traditional method that supports digital photography he has been combining traditional design of digital photography over the last 15 years. Digital processing allows photographers like Gursky far more control in post-production, not only in terms of controlling the color and exposure but allows the individual elements of the image to be removed, re-arranged, or buy together to create a new composition. This technology provides the power Gursky’s “designs” his image, creating a strong fiction combine personal vision to reality.
“He’s back in the format of an ordinary photograph to form a giant geometric composition”. [Syring M.L. (1998) Where the “Untitled”]
Gursky’s work favors patterns, symmetry and impact and in works such as “RHINE II,” she has used digital technology to doctor images to maximize the quality of this. In the “RHINE II” picture elements have been removed and rearranged to create a look that is impossible and contemporary.
“In order to emphasize the idea of nature, sparse and minimalist, have straightened out by human hands, Gursky elides plant in the background.” [Syring M.L. (1998) Where the “Untitled”]
Digital build his image allows Gursky to create space context, viewpoints, and new geometric constructions that give his work so much impact and make it unique. He can change the proportions of the building, extending into a panorama sweeping landscapes and elements fuse into a design that is more concentrated. His works “fiction based on fact. Representations and ideas united” [Weski T. (2007)]. Although his work appears frequently confusing orders, viewpoints constructed digitally no longer follow the rules of optics and can seem strange and powerful.
It is debatable whether Gursky’s photographic montages have no place in the documentary tradition. Manipulated images that can not be said to constitute a pure image of reality, “the decisive moment photography loses its validity and can only exist as a construction” [Weski T. (2007)]. The lack of validity, or the belief in the “truth”, the photographs is one of the major impacts of digitization in the field.
In the early days of photography photo considered, the method of the ultimate goal of capturing reality, without the inaccuracies and subjectivity of the artist’s work. Photographs were considered indisputable, note the fact, accepted as legal evidence. Since the images are created by light passing through the lens and reacts with silver halide particles in the film was considered only create an image of interest subject in front of the lens. But as technology provides enhanced artistic control to the photographer “truth” of the photographic image began to come under scrutiny. By framing control, point of view, the composition and often the subject of the photograph into a photographer’s perception of products; subjective and not a destination. Captured images can not be considered to convey the purpose of the “truth” of a situation or place since the time of his arrest so short and often contrived. Photographers can also make a fiction through toward a subject, in which he / she has full control to manipulate the shot. Though the camera captures an accurate representation of the scene in front of the lens image can not be considered to show greater “truth”, the idea / event may be recommended but only accuracy is actually displayed. “Each photo is accurate, none of them is the truth.” [Richard Avedon].
In the midst of this discussion over the role, or indeed the importance of “truth” of photography, introduction to digital imaging is an important turning point. With an image edited on a computer at the pixel level is now possible for professionals like Gursky, amateurs, and the mass media, to easily manipulate images indiscernibly so that the image is no longer even an accurate representation of what is in front of the lens.
Programs like Photoshop also allows digital manipulation is not only the color, contrast and levels but also of the entire picture. This commercial stand out in the mass media images of beauty industry, where images of models and celebrities can be changed to look more perfect through the air brushing, reshaping, and even change the characteristics such as eye color.
Modern camera itself even do the editing and manipulation of color and contrast in-camera, without the direction of a photographer, so the level of the photographer control over reduced image and changes to “correct” image may occur even without us knowing.